It’s brilliant. In every sense of the word.
Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better — the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.
Retina display. See everything like never before.
Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.
Powerful A6X chip. We doubled down on performance.
The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.
More power on display.
The Retina display on the new iPad wouldn’t be possible without the new and powerful A5X chip. It drives power to every one of the 3.1 million pixels in the display. And its quad-core graphics processing makes everything you do on iPad feel incredibly responsive. From the little things like swiping, scrolling, and pinching to the big things like editing photos in the new iPhoto, applying titles and transitions in iMovie, and, of course, playing games.
Instant on. Touch and go.
You use your iPad all the time. A few minutes here, an hour or so there. And each time you press the Home button or open the Smart Cover, it’s ready to go. Instantly. That’s the work of flash storage. It’s fast and reliable, so you can get to your apps and do whatever you need to do, pronto.
The iSight camera. Your memories have never been clearer.
The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video.
Shoot 5-megapixel still images.
The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes a frameworthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese.”
HD Video Recording
Record HD video in full 1080p.
Sometimes life takes you by surprise. You’re reading a best seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you’re browsing the web on the couch when your dog trots by wearing your daughter’s tutu. The iSight camera on the new iPad lets you capture all these unpredictable, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.
It’s all in the lenses.
Megapixels matter. But the quality of a photo is determined by other things, too — like the camera’s optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an ƒ/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more accurate, uniform colors.